"A plan or convention for the construction of an object or a system" - Cambridge Dictionary of American English
Watch: Paul Bennett finds design in the detail
Exercise #1: Redesign the Australian Flag for a 2012 audience
Break up into groups and brainstorm the following:
- Define the problem. What is 'wrong' with the current design? What works in the current design?
- Possible constraints - audience (social and ethical issues, attitudes of Australian's and foreigners), medium (various formats flags are displayed), purpose (what does a flag do?)
Present your concept and explain what the problem was, the various factors that were considered, and how you solved the dilemma.
Discussion: How does the design process relate to Digital Media?
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